Drone Racing’s Mountain Dew-Fueld Hype Machine
Drone Racing’s Mountain Dew-Fueld Hype Machine | Inverse
There wasn’t much soda at Mountain Dew’s Day of Drones. There weren’t even that many drones. There was, however, an indoor half pipe, a lot of neon lights, a pop-rap DJ set, a performance by Ghostface Killah, and an identity crisis. The crisis had nothing to do with Baja Blast and everything to do with the current state of drone racing, which seems to be on its way to becoming an alternative sport, the skateboarding of an inevitable X-Games inspired techno-athletic competition. Drone racing has a small foll
